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Heidi Klum’s lookalike daughter Leni has sparked concerns after sharing a new bikini photo online.

The 19-year-old model – who is the eldest daughter of Klum and Flavio Briatore – once again appears to have gone overboard in the sun.

In the snap, posted to her Instagram Story, she laid facedown on a bed, displaying her badly burnt figure.

“Obviously didn’t use enough sunscreen,” Leni captioned the photo.

It’s not the first time the Dior Beauty and GHD ambassador has been scolded for her apparent lack of sun safety – last year she was berated by her followers for displaying her sunburn in a different Instagram post.

“A little bit sun-kissed,” she captioned the snap, prompting an avalanche of comments telling her to wear SPF.

“LENI! Wear your sunscreen,” one fan wrote.

“That hurts me! Use sunblock,” another said.

Meanwhile, one mother warned about the dangers of not being sun-safe: “Coming from a person that has had three skin cancers removed … USE SUNSCREEN!”

In the US, where Leni lives, more than 9500 people are diagnosed with skin cancer every day – while Australia has the highest rate of the disease in the world. Overexposure to UV light from the sun causes 95 per cent of melanomas – which one Australian is diagnosed with every 30 minutes.

Leni’s post comes after Gwyneth Paltrow recently made a similar error, inadvertently revealing her “horrific” sun damage in a selfie.

The actor, whose company Goop – notorious for spruiking somewhat polarising wellness practices and products – is worth hundreds of millions of dollars, shared a series of photos to Instagram earlier this month from a family holiday.

In one picture, the 50-year-old lies topless next to husband Brad Falchuk, exposing the sun spots on her arms and décolletage.

Paltrow’s followers bombarded the post’s comments, with one calling the selfie “a great advert for sunscreen if ever I saw one”.

“Your sun damage is horrific,” a second wrote, while a third said, “It doesn’t add up to me. The poster queen for a health and wellness empire having skin that badly sun damaged.”

“For someone that promotes healthy living, don’t feel like all that sun is looking that good on your skin. Safe tanning,” one wrote.

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By Rahul

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