Aussies’ unprecedented appetite for the Matildas’ World Cup campaign has caused a dining industry boom, with spectators flocking to pubs and restaurants in huge numbers.
According to OpenTable’s State of the Industry dashboard, the nation’s restaurants saw a seven per cent increase in bookings on the day of the Australia v England semi-final.
Wednesday’s blockbuster match led to a whopping 24 per cent spike in bookings across Brisbane, while Melbourne enjoyed a 17 per cent jump, compared to the same day last year.
Over the same period Sydney hovered at a flat one per cent increase in bookings over the same period.
“Australia has always had a strong dining culture and despite the rising cost of living, our data shows that our love of food, women’s sport and community is shining through,” an OpenTable spokesperson said of the results.
“Pubs and restaurants have always been a space to connect, commiserate and celebrate with our local community.
“This has been especially true this week as Aussies across the country flocked together in their local watering holes to support the momentous achievements of their favourite teams.”
Wednesday’s semi-final smashed records by becoming the most watched television program since 2001, when the rating system was established.
More than 11 million Aussies tuned in to catch the game.